Golden Rules of Sales: 75 Techniques for Successful Cold Calls, Convincing Presentations, and Irresistible Commercial Offers

World-renowned sales guru Steven Schiffman has trained over half a million sales managers. This book is the quintessence of his thirty years of experience, in which he formulated 75 rules to follow at all stages of sales to ensure that your work leads to a deal.
A successful seller, says Steven Schiffman, is distinguished by his ability to foresee events happening in the industry where he sells. By following the proposed techniques, you will be able to anticipate and prevent problems that customers may face, learn where to find clients, how to properly start negotiations and overcome objections, which mistakes are most commonly made in email sales, and why the ability to know when to remain silent is important. Thanks to this book, your sales will become consistently successful!