Negotiations: A Complete Course

On conducting negotiations in any situation. This is an engaging, accessible, and reliable guide to the best works in the field of negotiation training. Drawing on his 25 years of experience as a negotiator and business coach, Kennedy critically analyzes the most popular negotiation practices, helping the reader adopt the most effective ones. The book discusses how to prepare for an upcoming meeting, how to present your viewpoint advantageously, how to conduct bargaining, and how to make the negotiation process mutually beneficial for all parties involved.