From One User to a Million. How Successful Brands and Products Grow Their Audience

Andrew Chen is a general partner at the venture firm Andreessen Horowitz, which invests in early-stage consumer technologies, a board member of fast-growing startups Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge, and a former head of... driver growth at Uber when the company was rapidly growing prior to its IPO. "I have become an advisor and angel investor for dozens of startups, including Dropbox, Tinder, Front, AngelList, and many others. All this, combined with my experience at Uber, has laid the foundation for the start of my career in venture business.”***When starting a business, two problems inevitably arise: how to make a loud statement in the market when your product hasn’t yet been used by a large number of people, and how to achieve its viral spread. In this book, Andrew Chen discusses how global companies overcome such "cold start" problems and scale their products to billions of users, utilizing network effects.

Author: ЧЕН Э.

Printhouse: Mann, Ivanov i Ferber

Series: Global Business Strategies. Books for Those Who Carry the Company on Their Shoulders

Age restrictions: 16+

Year of publication: 2023

ISBN: 9785001955931

Number of pages: 416

Size: 21 x 14.4 x 2.6 mm

Cover type: Твёрдая обложка

Weight: 580 g

ID: 1448384

Andrew Chen is a general partner at the venture firm Andreessen Horowitz, which invests in early-stage consumer technologies, a board member of fast-growing startups Substack, Clubhouse, Z League, All Day Kitchens, Sleeper, Maven, and Reforge, and a former head of driver growth at Uber when the company was rapidly growing prior to its IPO. "I have become an advisor and angel investor for dozens of startups, including Dropbox, Tinder, Front, AngelList, and many others. All this, combined with my experience at Uber, has laid the foundation for the start of my career in venture business.”***When starting a business, two problems inevitably arise: how to make a loud statement in the market when your product hasn’t yet been used by a large number of people, and how to achieve its viral spread. In this book, Andrew Chen discusses how global companies overcome such "cold start" problems and scale their products to billions of users, utilizing network effects.

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€ 20.49