On the Critique of the Political Economy of the Sign.

One of the most important programmatic books of the cult thinker Jean Baudrillard, in which he follows the course set in his earlier works, but it is precisely in the «Critique of the Political Economy of the Sign» that the... most significant conceptual shift occurs from considering things as things towards understanding things as signs, the very perspective that inextricably linked Baudrillard's name with the term «simulacra».
Using approaches from political economy and marketing, sociology and anthropology, semiotics, art studies, and communication theory, Baudrillard continues to delve into the study of consumer society, skillfully juggling structuralism, Marxism, and Freudianism in order to deliver a final diagnosis of the modern world.