Formation of Public Opinion

Advertising is the engine of commerce. But how to convince a sophisticated potential consumer that they need to buy a product, go to a movie, vote for a politician, or spend money on a charity campaign? This is where the genius idea of PR comes into play, associating for each representative of a certain social group a specific product, personality, or service with no less defined idea or set of ideas. As for how to succeed in this challenging field, the great PR expert Bernays explains in his book, having taught, among other things, both the rich and the poor to start their day with eggs and bacon, and, unfortunately, feminists around the world to smoke cigarettes.