How to Write Non-Fiction. Tell Complex Topics to Millions

This book is dedicated to everyone who works in the harsh conditions of modern reality, where most readers skim articles on their smartphone screens while riding the subway or pick up a book only for a few spare minutes each... day. When reaching out to a broad audience, control over the reader is practically impossible. Within the walls of a university, a teacher can require students to read a book and then check how well they have absorbed the material. A reader, unbound by a curriculum, usually spends only a few seconds of their precious time deciding whether to take your book off the shelf (or open it via a link) and abandons reading if they are not "hooked" on the very first page.
Words are your only tool and trump card; learn to use them to their fullest potential.
This book is for you if:
• You know your material well. Your topic may be complex and specific, but you understand it perfectly.
• You can write. You are able to construct a sentence and follow a narrative.
• It is important for you to reach the reader and share knowledge or convey a certain idea. You write not to showcase your intellect, but to be understood and heard.
The techniques and advice gathered in this book will teach you to present material in an engaging form accessible to a wide readership. In other words, you will be able to approach the benchmark set by your favorite authors of documentary and popular science prose.