How to Write Non-Fiction. Tell Difficult Topics to Millions

The book is dedicated to everyone who works in the harsh conditions of modern reality, where most readers glance at articles on their smartphone screen while riding the subway, or pick up a book only for a few spare minutes a day. When addressing a wide audience, control over the reader is virtually impossible. Within the walls of a university, a teacher can require students to read a book and then check how well they have grasped the material. A reader, unbound by a curriculum, usually spends just a few seconds of their precious time to decide whether to take your book from the shelf (or click on the link), and will stop reading if they are not 'hooked' on the very first page.
The word - is your only tool and trump card; learn to use it to the maximum effect.
This book is suitable for you if:
• You know the material well. Your topic may be complex and specific, but you know it thoroughly.
• You can write. You can construct a sentence and follow a narrative.
• It is important for you to reach out to the reader and share knowledge or convey a certain idea. You write not to showcase your intellect, but to be understood and heard.
The techniques and advice gathered in this book will teach you to present material in an entertaining form, accessible to a wide readership. In other words, you will be able to approach the bar set by your favorite authors of documentary and popular science prose.