Platforms and Ecosystems

Harvard Business Review is a leading business magazine with a long-standing history. In the new book of the "Harvard Business Review: 10 Must-Read Articles" series, the most useful materials from HBR experts on platforms and ecosystems are gathered. Digital platforms... and ecosystems — networks that connect service and goods providers with millions of consumers within a single infrastructure — are pushing traditional enterprises out of the market. The popularity of platforms is growing as they allow users to reduce transaction costs and quickly access services and technological solutions. The authors of this collection explain how to navigate the changing technological landscape and maximize benefits from the platform economy. You will learn how to develop a business model for your own platform and maintain your company's competitiveness on someone else's, why some platforms fail spectacularly while others capture the market, the power of network effects, and how to develop a two-sided strategy.