Cognitive biases are certain patterns of thinking that alter the perception of reality. Most often—towards negativity. Have you ever thought about how often our brain misleads us? Why is patterned thinking inherent to us? Why do many become victims of... scammers or fall for marketing manipulations like "Only this week! Don't miss the price drop!"? The book "Traps and Illusions of the Brain" will assist you in identifying and overcoming systematic errors of thinking. You will learn to not only identify mistakes by their "symptomatology" but also to better understand yourself and others. By understanding how our brain works, you will know what to pay attention to when communicating with people and learn to evaluate and analyze situations objectively.
Autorius: Aleksej Filatov
Leidykla: AST
Serija: Išeitis yra
Amžiaus ribos: 12+
Išleidimo metai: 2024
ISBN: 9785171690342
Puslapių skaičius: 352
Dydis: 208x137x23 mm
Viršelio tipas: Hard
Svoris: 351 g
ID: 1689013