The best scientists, doctors, and carpenters share a common trait — they love their work. They are completely absorbed in their craft; the work itself is a reward for them. Isn't this the kind of employee that any employer dreams...
of? Almost. Business primarily seeks efficiency. Therefore, any employee, even the most passionate, is only valuable to the company if they are useful. They must propel the company towards its goals. Even better, when they are devoted to the company no less than to their favorite profession. The combination of passion for work and commitment to the company is what engagement is, which this book is dedicated to.
The best scientists, doctors, and carpenters share a common trait — they love their work. They are completely absorbed in their craft; the work itself is a reward for them. Isn't this the kind of employee that any employer dreams of? Almost. Business primarily seeks efficiency. Therefore, any employee, even the most passionate, is only valuable to the company if they are useful. They must propel the company towards its goals. Even better, when they are devoted to the company no less than to their favorite profession. The combination of passion for work and commitment to the company is what engagement is, which this book is dedicated to.
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