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This book will be equally useful for both beginners in sales and experienced negotiators. For those who are at the start of their sales journey, the book will help choose the right direction from the very beginning. For experienced sellers,... the book will allow them to "rise above the battle" and view themselves from the outside.The book covers three main areas in sales: telephone negotiations, conducting meetings with clients, and working on the sales floor. Each chapter contains examples from real practice: phrases that you almost always lose something by using, and phrases that will greatly improve results with regular use. As a bonus, there is a section on dealing with objections and doubts. Thus, all the information necessary for achieving objective results is gathered in one book.Just read and do!