Communicate It! How Mass Media Works with Us, and We Work with It

How did it happen that advertising, PR, and other “public relations,” which owe their existence to journalism, now operate under different rules and serve different purposes? Igor Pisarsky, one of the pioneers of the Russian communications market, provides a clear and engaging answer to this question.
His book “Communicate It!” is written simply, understandably, and vividly, breaking down how these fields, flowing from one to another, gain individual logic and personal tools, thereby making the complex world of modern media understandable to any reader.