The Psychology of Peoples and Masses

"The Psychology of Peoples and Masses" is a penetrating and disturbing analysis of the nature of human behavior in a collective, the relevance of which has increased over time. Gustave Le Bon was one of the first to speak about... the radical transformation of the individual under the influence of the crowd.
 
Building on extensive research and sharp observations, Le Bon reveals the mechanisms of influence on the masses, demonstrating how simple yet skillfully presented ideas can mobilize huge groups of people, directing their energy both towards creation and destruction. He explores the role of biological factors, national character, and especially the art of persuasion and manipulation in shaping public opinion and managing crowds.