Silver Bullet. A Business Novel about Infecting Others with Your Idea

Barbara was desperate. She — the director of a consulting company — could not prove to investors that her new project had great potential. After another failed pitch, where participants were conversing and glued to their smartphones, Barbara meets Otto — a talkative taxi driver. Upon learning about the heroine's problem, he advises her to find her "silver bullet," in other words — a concise phrase that easily overcomes audience resistance and compels them to listen.

In his new business novel, Neil Gordon, an expert in persuasion and communication, presents a universal formula of 5 components for creating your own "silver bullet." This secret technique will be useful in presentations, negotiations, and personal relationships. It completely changes the approach to communication, allowing you to capture the audience's attention and prompt them to act according to your plan with a "single sharp shot."