Gods of Great Blogs. A Step-by-Step Guide to Storytelling for Social Media

Why are we willing to read some bloggers every day, while we don't even want to subscribe to others? Why is even one short post from Kanye West or Taylor Swift capable of shaking up the entire media space? What videos and threads go viral? The secret always lies in a good story and the ability to tell it. Over 18 chapters, journalist and writer Egor Apollonov will not only derive the formula for effective storytelling but also show all the tools and tricks with real examples: from provocative videos of YouTuber PewDiePie and eccentric posts of Elon Musk to the captivating hooks from movies and the peculiarities of how the brain works.