The novel «Generation P» became a bestseller of all time and formats. Written about the generation of the seventies that chose Pepsi, it strangely reads fresh for those born in the nineties. What happens in the novel refers us to the...
dawn of Russian business. A young guy with an extravagant name, Vavilin Tatarsky, tries his hand at advertising and marketing, but besides the trendy profession, he faces a complete set of chthonic adventures that change him forever.
The novel «Generation P» became a bestseller of all time and formats. Written about the generation of the seventies that chose Pepsi, it strangely reads fresh for those born in the nineties. What happens in the novel refers us to the dawn of Russian business. A young guy with an extravagant name, Vavilin Tatarsky, tries his hand at advertising and marketing, but besides the trendy profession, he faces a complete set of chthonic adventures that change him forever.
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