Neurobiology of Change: Why Our Brain Resists Everything New and How to Tune It for Success

How to harness the power of your brain to adapt to any changes.
Futile attempts to bring about change cost us billions of dollars in wasted expenditures each year. People are biologically programmed to resist innovation: this is key to our survival and at the same time a barrier to realizing our potential. The book «Neurobiology of Change» helps us understand human nature and why our efforts fail despite the best intentions. It analyzes the latest discoveries in brain science and offers a new model for implementing change that has a much higher chance of success.