Пиар да Винчи, или как сделать новость из ничего

Learning a foreign language can sometimes be easier than learning to speak the same language as your target audience. Maria Lapuk, who created a real handbook for PR specialists, knows this well. She analyzed all the theory of public relations... and shared advice on the application of each of the described tools. Starting with a description of the types and goals of PR and ending with an analysis of specific examples of PR campaigns, Lapuk sequentially analyzes each aspect of a PR professional's activity. You can open the book on any page and immediately apply the advice found there. After reading the book, you will learn how to create unique proposals and win in crises, how to see news everywhere, how to measure the effectiveness of PR, and how to increase profits through smart PR strategies. You will also learn which types of content are suitable for various situations, how to create quality content, how to manage the information field advantageously, and you will become familiar with the peculiarities of PR in different corners of the world.