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A glance, a heartbeat, a touch – and suddenly you are in love. And you absolutely know that you need HER – that handbag. Most people don’t even think about how much marketing and love have in common, even though the parallel is obvious! Properly building relationships and marketing strategies can fill you with happiness and a sense of being loved, while the wrong approach can leave you with a broken heart and empty pockets. And although most things are sold to us through fear (fear of missing out on an opportunity, fear of falling behind fashion, fear of being a bad wife, mother, or friend), marketing expert and international speaker Estefania Cardenas is convinced that marketing should be based not on fear, but on love. And love – on the principles of good marketing. In her seminars and her business podcast "In Marketing - As in Love," she teaches millions of people to find their target audience, prepare product positioning, and build an emotional connection with their clients, guided by principles applicable to relationships. And with the help of this book, she can teach you too. After all, even if fear sells more, love always sells.