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Dave Sideman presents in his book what seems to be a simple but at the same time very wise and correct thought. In today's hyper-connected world, what companies do (products, innovations, business processes are easily copied) is not as important... as how they do it - how they interact with clients, partners, and subordinates. It is the behavior and value systems (your own and your company's) that determine success today.
Dave Sideman, the author of the "how-concept", provides numerous interesting facts, examples from life and business, examines research results, analyzes the opinions of outstanding contemporary leaders, and based on that, he explains in detail his vision on how to properly do what we do to achieve success in business and in life.

Who is this book for?
For business owners, leaders, and managers who care not about immediate profits but about long-term success.