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For many years, Walmart and Amazon operated in different spheres: one was the largest physical retailer, the other an online giant. But in 2016, Walmart aggressively invaded the world of e-commerce, while Amazon placed its bet on physical retail. This confrontation escalated into a ruthless battle for dominance, with each titan trying to destroy the other to become the largest omnichannel retailer — the "seller of everything" — in the world. Small businesses and ordinary consumers face the negative consequences of this struggle: opportunities for fair pricing diminish, family-owned shops go bankrupt, and millions of workers are forced to perform complex, sometimes dangerous jobs for meager wages. Renowned journalist Jason Del Rey investigates the major business conflict of our time, using valuable insider information and testimonies from the participants themselves. The book is the key to understanding the present and future of global retail.