How Advertising Works

Tired of getting annoyed that their favorite cartoons on television are always interrupted by commercials, lifelong friends the fox Buk and the penguin Antosha decided to figure out why advertising is needed at all.
To do this, they went to a... bookstore and bought a huge book – "The Alphabet of Advertising". The alphabet contained all the terms of the advertising world. Gradually reading and analyzing it, Antosha and Buk become captivated by the idea of their own business.
Thus, they come up with a unique product – vatrufels, a hybrid of a vatrushka and a meatball, and develop a unique recipe. Then, with the help of older and more experienced friends, Antosha and Buk research the audience, design a logo, launch advertising, and even shoot a video for television. And of course, they attract a real influencer – the charming blogger-cat Lavchik. Thus, from their simple curiosity, a real empire of vatrufels is born!
This funny, educational, and even inspiring story will not only give readers an understanding of what a brand or budget is, who a copywriter is, and why it's important to study the target audience, but it will also show through the actions of Antosha and Buk how exactly this advertising works and its internal processes.
Why read:
to learn how advertising works;
to get acquainted with new terms and concepts;
to get inspired for creativity, and maybe even entrepreneurship;
to learn about new professions and the essence of work in them;
to have a laugh;
to spend time together with parents – this story will surely appeal to them as well.