Бренд города, района, территории. Успешные практики и рекомендации

The topic of territory branding is becoming increasingly in demand. Cities and countries around the world are concerned with developing their own identities to attract tourists, investors, and increase the loyalty of their residents. There are very successful cases in this area, but even more not very successful attempts. In her book, Victoria Kулbинаova, an expert in marketing communications, examines various cases, analyzing the reasons for successes and failures. 
You will learn what to start with when forming a territorial brand, what attributes it consists of, and why a logo alone does not indicate its existence. The author demonstrates with real examples how to use visual symbols, legends, traditions and customs, city events, opinion leaders, and other tools to create a brand. The author also shows which PR tools are most effective for promoting a city/territory. 

The book is intended for managers, marketers, and PR specialists of development companies, heads of specialized committees of city and regional administrations, relevant ministries and agencies. It will also be useful for students in the fields of "Marketing" and "International Management." 
5 reasons to read: 

• You will receive the key components of successful territory branding. 
• You will understand why cities need a strategy and see successful examples of its implementation. 
• You will be able to determine the basis of the visual identity of any city, district, or territory. 
• You will learn how to apply PR tools for promoting territories — slogans, symbols, and legend-making. 
• You will learn to use historical events and famous personalities to promote the territorial brand.