Generation P

The main character of Viktor Pelevin's novel "Generation P" starts by selling in a kiosk, then masters intellectual hackwork in the field of advertising and marketing, works on the "Russian idea," and ultimately becomes... the earthly husband of the goddess... Ishtar. The charm of Pelevin's novel is that everyone perceives it in their own way: it is both deep esotericism, and a brilliant satire on advertising, and a political pamphlet, and philosophical fiction, and a textbook on advertising and marketing. Moreover, it is a secret guide to managing the Russian Federation. The novel is being reissued in the cult series "People's Collection of Works," which has become a bibliophilic rarity over the past ten years. The book is illustrated with works from the winners of the competition for Viktor Pelevin's works.